BeGummy's mission is delightfully refreshing: to use the world's coolest hoodies to bring youths and their families together in a celebration of the joy of living, the warmth of friendship and the pleasure of happiness.
The BeGummy brand has one the most vibrant and fun loving customer communities in e-commerce. To help grow this community even further and to showcase it onsite, BeGummy partnered with Okendo. It’s now easier than ever for BeGummy kids and their parents to pick the hoodies that match their unique personalities and interests.
Dan Appelstein, Co-Founder and Chief Executive of BeGummy, explains how he identified customer reviews as one of the major areas of the BeGummy online store that had scope for improvement. "If you were to ask me what our biggest asset were as business, I'd say it's the awesome community we have built around our brand," states Dan.
"We have mums, teenagers and children all swapping pictures, videos, ideas, advice across our social pages. This type of community activity helps build awareness of the BeGummy brand, drive shoppers to our store and strengthens our customer relationships. However, prior to Okendo, our customer reviews were in a basic, text only format that neither gave shoppers a window into our happy customers or helped them with their purchase decisions. I wanted our reviews to be informative and have the same visual, compelling content as our social channels.”
Dan explains why BeGummy selected Okendo; “We chose to partner with Okendo really for three main reasons; the amount of rich content customers could provide with their review, how easy it was to publish this content on our site in a way that looked great and because of the outstanding service and responsiveness we experienced from the Okendo team during our trial period.”
Bringing the BeGummy community to life was achieved by significantly increasing the amount of content customers could include with their review. BeGummy customers could now include their social profile picture from either Facebook or Google which helped bring additional authenticity to reviews. Further, customers could earn discounts towards future purchases for sharing their BeGummy stories and experiences via photo or video, a process automated by Okendo’s utilisation of Shopify’s Discount API. BeGummy used Product Insights to capture structured ratings around product ‘Quality’, ‘Design’ and ‘Sizing’. Even with all of this additional content, BeGummy still managed to increase their rate of review generation by more than 83% thanks to Okendo’s unique review capture process.
"Capturing and showcasing reviews that include customer submitted pictures and videos enables us to helps stimulate shopper engagement and build excitement. The structured ratings mean shoppers are getting genuine customer insights into how cool and comfy our hoodies and what size they should choose. We are also now gaining business intelligence which we can use for both marketing and product development purposes. Plus, the fact that we’re now generating even more reviews than we used to is just outstanding.”
Dan takes a moment to comment on the level of customer service; “Ever since our first kick off call, Matt and the Okendo team have been great. They've worked with us to understand our objectives and requirements, transfer our old reviews and answer our questions. I’ve also particularly appreciated Okendo’s willingness to consider customization and integration requests. I look forward to further collaborating with the Okendo team and optimizing our deployment.”
”We chose to partner with Okendo really for three main reasons; the amount of rich content customers could provide with their review, how easy it was to publish this content on our site in a way that looked great and because of the outstanding service and responsiveness we experienced from the Okendo team during our trial period."
Dan Appelstein Founder, CEO